What is Off-Page SEO?
So you are able to finally master how to do your meta for SEO, you have built a good link structure for your site and has been regularly posting content every week. But after all these things however, you still fail to get into the rankings you want to be. You are for sure wondering why. Without a doubt, this one thing that makes you think.
While most marketers spend great amount of their time and energy to build their site, what they don’t know is that, most of the effective SEO strategies are happening elsewhere. This one is achieved by doing off-page SEO. I recommend that you keep on reading if you don’t have any ideas about this matter.
All of the practices that are mentioned above such as writing keyword friendly metas, posting content that are informative and adding internal links, all of it are deemed to be on-page SEO tactics. To make it simple, these are the kinds of SEO practices that ought to be done on your own page. However, when talking about off-page SEO, this includes SEO strategies that take place not on your homepage but on other areas. As much effort as you are putting in your own page, some metrics that greatly affect your SEO most are the ones happening from afar.
Believe it or not, in doing off-page SEO, there are several strategies that are commonly done for it. As you read the next lines, you are going to discover more.
Number 1. Backlinks – backlinks for your site is the link to your home page coming from another place on the web. So to give you an example, you may be running an online outdoor equipment store. An adventurer or blogger posted their favorite finds for the current season and they’ve included a link in their post that points back to your site, that’s called the backlink.
Number 2. Social media – consider the time that your prospects are spending on social media. You know already how great of a source this can be. Actually, this can be a big advantage to boost your SEO strategies and efforts. And assuming that you have a remarkable social media presence, then it will let you acquire more traffic going back to your site. The more people who check your page, the better the chances that it’ll appear to search engines.
Number 3. Review sites – there are lots of online review sites that also serve as a good off-page SEO source. Believe you don’t, these review sites do offer remarkable backlinks while driving traffic to your site. However, this will only happen if you have good ratings to engage with users.