If you are managing a small business, you should be encouraged to continue because statistics show that small businesses are boosting the economy a lot. The truth is you are doing good when it comes to boosting the economy but also there are many companies and therefore that calls upon you to be more strategic so that you can survive as the level of competition is very high.One of the ways of surviving in a competitive environment is adopting a great marketing strategy because the more you market yourself, the more people know that you exist. Many businesses have shifted online when it comes to marketing and optimizing your business website is no longer a competitive edge to order on to because every business is doing so but there are other strategies under search engine optimization that you can use to your advantage such as geofencing.Geofencing is a very great strategy that is coming more and more popular each day because it is an effective strategy which involves the use of mobile devices to reach out to the people that are near your business proximity. Discussed below are some of the advantages of using geofencing.
Geofencing is a marketing strategy that works because it is one of the ways of keeping your customers engaged.The use of mobile phones by many people today is very high and therefore reaching them through mobile ads is one of the ways of keeping them more involved. After some research, it has been found out that they targeted mobile ads have a very high percentage of getting a click by the customers upon receiving the notification through their mobile phone meaning that people click more. It is one of the best ways therefore of converting potential customers will receive promotional products and other notifications through their mobile phone.
The other advantage of using geofencing is that it is less costly.When managing a small business, you will always be working on a low budget because you have not yet acquired the financial capacity to do intensive campaigns or advertisement. Geofencing can be done in-house meaning that you don’t have to engage in that company to market for your business and therefore putting you in a better position to compete with large companies when it comes to getting the customers.
Another important fact you must understand is that the customers want the notifications. People perceive the notifications as a nuisance, but the truth is more than 70% of customers value the mobile notifications they receive from the companies. Therefore, geofencing is likely to be very successful when it comes to creating awareness, but you have to be very creative especially in ensuring that the mobile ads are on time but also very short. Therefore, use geofencing to your advantage and the best thing is there is a lot to discover about geofencing and the best thing is there is the info that you can engage.