Search Engine Optimizing Your Real Estate Website
A lot has been documented on how one can optimize a website for better rankings on the search engines. SEO will undoubtedly play a significant role particularly in the competitive real estate industry that has already been infiltrated. Here is a guide to get you started on ways through which you can implement SEO for organic rankings on your real estate website.
If there ever was a time you should follow the rules and not break them is when thinking of optimizing your real estate website. Avoid shortcuts because most certainly they will land you in trouble and you will have your site penalized. The good news is SEO rules are not unachievable, many people have done it in the past and so can you. For starters, how about you work on the web design and implement simple and basic strategies that will make it both user-friendly and search-engine friendly? Note that you don’t have to go all bells and whistles or sell your kidney just so you can have these measures implemented on this real estate website that you are trying to build.
One of the measures that you must implement is to ensure you have a mobile-friendly and very responsive website. After all, nearly 80 percent of internet searches today are done via mobile. Some measures to look at include the fonts and color ensuring they are easy on the eyes, ensuring this website is aesthetically appealing and of course clean and concise. How about you consult your close family and friends so they can give a review of their experience browsing through your website? A simple five minutes on the website can help pinpoint a lot in regards to site usability. Look out for comments to do with content navigation and website navigation.
Be sure you are also working on the content aspect of your site, after all; content is still king today as it was a decade or so ago. Here is some piece of advice, though, be sure you are updating on relevant content because not every content counts when it comes to sustainable rankings. Good content is one focused on relevance and not heavy keyword usage. Today, pages are weighted on how the content is specific to the niche — the service, product, or business — the website is for. Of course, the content should be informative and written in good, easy-to-read language for all web users. This is especially important in the competitive real estate market.