Category: Business

11 Ways Investing in Impact Helps Your Business

You’ve bought into the idea that investing in your business is a good idea. You’ve seen the results in action, the return on investment.

ROI is by no means a guarantee. It never is. You do your due diligence and research, and then you decide if it’s worth the calculated risk for the return you want.

What is guaranteed, though, is that without investment – of time, energy, and money – there is no return.

The decision to invest in a strategic shift can be most challenging, because the benefits are often delayed. Why do it? Because strategy drives everything in your business.

Your commitment to a strategic approach that is focused on impact is at the heart of your decision to invest in it.

So why invest in impact? Here are 11 reasons, 11 ways you’ll reap the returns:

  1. Companies that focus on impact have 12-14 times more income than those that focus only on profit. They even perform better than best practices companies in Jim Collins’ Good to Great list.
  1. You have distinctive positioning. This is especially important for crowded markets and those with established and well-regarded players. Both millennials and over-40s are drawn to companies with a higher purpose, by knowing that their purchases matter. People are increasingly willing to look at products and services not just as commodities, but as the opportunity to have a high value experience grounded in impact and the ability to contribute themselves just by supporting impact-focused companies.
  1. You attract the best people, ones that are motivated by your mission. That means an engaged workforce. People are inspired to perform above and beyond, to bring themselves more fully into their work. Fulfilling work, where we spend so much of our days, helps us have a fulfilling life.
  1. You reduce the churn of employee departures. You avoid money and knowledge lost due to increased turnover and the loss of valued employees It’s a renewing wheel where you retain valuable employees in the older age range with their wealth of experience and promising young performers too, and bring in even more engaged people into your workforce, and potentially even new customers as engaged employees become brand ambassadors.
  1. You thrive with a higher purpose. What helps you get through those challenging times is a bigger picture, a greater contribution that you are willing to make. So you move through obstacles more easily, you stay motivated to move through them, and you don’t waste a lot of time and energy wishing things were different.
  1. You avoid commoditization. For people aligned with your vision of impact, a purchase from your company becomes a moral and ethical decision, not just a cost comparison.
  1. When you don’t invest in impact, you remain trapped in the profit economy, which is dying along with the companies in it, at a faster and faster rate. A move to the impact economy, with a pivot in your company to focus on impact, helps you be sustainable.
  1. You nurture a company culture that helps people flourish. We all want to contribute to something bigger than ourselves. We don’t want to just be a cog in a wheel that churns out products and services. We want to know that what we do matters. With impact in mind, we elevate day-to-day work to this enhanced level of contribution and creativity. We work together to achieve that.
  1. You create value for all stakeholders. This happens at multiple levels: financial, employees, suppliers, investors, and your community.
  1. Your company has enhanced market valuation. Your financial performance is directly related to impact. Even if you’re not building to sell, increased market valuation can give you leverage with investors.
  1. You make a difference. You have more opportunities to innovate, build, and contribute. Companies can do good in the world. You can contribute beyond money, to your employees, to customers, and the larger world, with an impact focus.

It’s not enough to think that impact is a good idea. You have to commit to it on a strategic level. You have to invest in it.Impact is where your business meets the world and makes it a better place. True leaders value the well-being of all. Invest in making your company impactful.

Ursula Jorch is a speaker, business coach and consultant who helps entrepreneurs grow a successful business that makes a difference in the world. A 21-year successful entrepreneur herself, Ursula helps you define the difference you want to make in the world and develop strategy and marketing so you have ever-expanding impact.

A Successful Education Startup With These 5 Key Elements

In the last decade, the learning and education space witnessed a sea change across the world led by tech disruptions that challenged the status quo. Classroom-like sessions with pre-recorded tutorials, MOOCs, artificial intelligence led courses and augmented and virtual reality-based learning sessions, the current line of technology-based solutions is aimed at making learning more personalized and effective. The growing acceptance for these solutions has led several entrepreneurs to venture into space and leverage technology to make education ‘accessible’, ‘affordable’, and ‘impactful’.

In the Indian context, fulfillment memories of ed-tech platforms have controlled to result in a terrific shift in the vintage-school strategies. However, all a success tales have innumerable disasters, staying power, endurance, and countless work-hours in its historical past.

We shed light on a few interesting lessons that cannot be missed by entrepreneurs aspiring to explore the education sector.

  • Clarity on the Business Model:-

It is often stated that the Business model comes earlier than the Business itself. This approach that one desires to position quite a few thought into how you’ll make cash and who will pay for your products and/or services. Most education-centered startups Fail to define their consumer narrowly, whether it’s for the school or parents of school-going children. Also, the tight definition of patron character, whether they may be primarily based in the foremost metros, Tier 2, or Tier 3 cities, is critical in messaging and targeting.

While for a B2B startup, efforts have to be put in the direction of developing relationships with school and different academic institutes, B2C start-ups to recognition on building agree with the parents, where they feel secure in entrusting their children to your brand.

Also, figuring out the pass-to-marketplace strategy is critical considering academic institutions are a high-quality medium to reach your target market if you are a B2C schooling employer. This apart, it is crucial to recognize the unit economics, of the way the business will form with scale.

  • Understanding the Market/Consumer Needs:-

Education and Healthcare are two large sectors which can be crucial for the growth of any society and additionally ends in development. In a pursuit to best the product and generation, maximum entrepreneurs lose sight of the middle enterprise concept, which is knowing the fundamental hassle they’re looking to resolve. Entrepreneurs need to make certain of the product/provider they are building and align it to the needs and capacity of the market/give up-person to make sure a worthwhile undertaking.

  • Introduce a Break-through Solution to a Large Problem:-

The current education system is educationally orientated in which Parents trade higher grades over actual gaining knowledge of & improvement of their wards. Entrepreneurs introducing modern solutions that cater to the overall improvement of kids via disruptive technology, must communicate loud and clean and indicate the advantages of the goods and offerings in the direction of the child’s mastering.

Most entrepreneurs work on answers that cater to handiest 1% of the Indian population or the elite inside the cities. It is imperative to appearance beyond a few micro-markets of the advanced cities and caters to a much broader audience that belongs to ‘Bharat’ and not just urban India.

  • Establish Brand Awareness and Goodwill:-

Parents are reluctant to trust new brands in K-12, given it deals with their child’s future. Brand building and creating a goodwill with parents or the target audience involves patience, genuine hard work to deliver on the promises made, and a robust brand strategy. Serious efforts must be made to communicate the brand ethos and establish the initial trust in your target audience. Nothing works better than referrals and word-of-mouth publicity.

  • Tie-ups is the Key to Growth and Expansion:-

Start-ups have limited resources, and hence, it is important to build strong relationships with partner companies, which have a similar target market. Such tie-ups can compound the growth quickly without putting a strain on the limited resource pool that a startup has.

How investing in Preschool Franchise in Mumbai

How investing in the Preschool Franchise in Mumbai can result in great returns and a successful future? Lets learn about it below:

Preschool or Play School industry is taking the all-new shape in India. It is one of the most widely spreading franchise businesses across every state and every city of India. The sheer magnitude of its quality learning and the undeniable need to deliver extraordinary services in this segment is what guardians & parents are looking for their little champs.

With an intervention and growth of various business formats, this industry would evolve significantly in the years to come. With time and proper guidance, the playschool can turn into a larger value chain gaining a strong brand identity.

When it comes to education and learning of the children, there is always a space for a growth and development. The coming time is promising for the pre-school and play-school industry in India. Considering the current scenario, with little more research and study, one can easily sense the opportunity hidden in this sector. Opening a preschool is one of the most remunerative franchise opportunities in Mumbai, India. The preschool market is growing at 50 percent YOY over the last 7 years and it is even expected to grow further resulting in about 200 percent of ROI within the period of 5 years. This is the right time to explore the benefits of having a Preschool Franchise in Mumbai and grab the opportunity right away. The coming future for the preschool & playschool industry will result in a significant growth with an increase in demand for branded preschools over unorganized & unprofessional preschools. A well-managed and pre-planned investment in preschool industry in Mumbai can result in astonishing returns with time.

Mumbai is one of the biggest financial hubs of India & offering quality learning to the kids in such city can be very profitable and hence there is a race among the investors and entrepreneurs to get the best and most profitable preschool franchise in Mumbai. The main aim of any preschool franchise shall not only be to generate high returns but also offer quality pre-schooling to the young minds of India and give them the best possible learning time with fun the development. While taking the franchise, one must not take it as a money generating machine but also a way to serve the society and the nation by providing the best pre-schooling in Mumbai as well as in India.

About Shanti Juniors

Shanti Juniors is a chain of play school addressing the educational needs of early childhood years by following developmentally appropriate practices. We, at Shanti Juniors, celebrate childhood, through the unique blend of international approaches amalgamated with Indian culture. Shanti Juniors playschool brings a perfect balance across the country with a tint of regional touch so that a child connects its surroundings and local environment instantly which makes it the best preschool for your child. The entire ecosystem of Shanti Juniors has emerged through an evolutionary process of a collaboration of not only strong fundamentals of a child learning theories but also incorporating sincere practical learning with fun. Shanti Juniors is one of the most trustable & leading preschool or franchise in Mumbai, India.

Preschool Franchise – The Best Business Opportunity

Preschool is the place where kids can develop and grow while playing, listening and reading. It offers the environment in which children become independent, learn refined skills and improve verbal communication. Preschool education has become quite popular among Indian families. Thus, the demand for quality preschool has also increased. If you have a passion for teaching with a flair for entrepreneurship then opting for the franchise of a renowned preschool can be a good business opportunity. Franchising has evolved as the most successful model to expand and enhance preschool education.

The increased awareness among the parents regarding the early education of their children has given a big boost to preschool education business. Furthermore, the international preschool franchises are entering the Indian marketplace is another factor contributing to the popularity of this sector. The best way to start a preschool is to go for the best preschool franchise in India.

Franchising is a proven business opportunity and therefore, it is safe to opt for this business model especially in the case of new entrepreneurs.

Best Business Option for Women

Preschool education franchising is the best option for women who are looking to start something on their own. However, women have proved themselves in most of the sectors but having a preschool education franchise is the most appropriate business option for them. In the top 10 preschools in India (Ahmedabad, Mumbai, Pune, Bangalore, Chennai, Hyderabad) the majority of franchisees are women. In addition to this, you might have noticed that majority of the teachers, lecturers, and professors in various schools, colleges, and universities are women. The main reason behind this is that women can relate properly to them. They are patient by nature which is mandatory while dealing with children. Therefore, a preschool franchise can be the ideal option for you to start your business.

Before taking up a franchise, consider below-mentioned points-

Qualified and Efficient Staff:

A good team of skilled teachers is the prime requirement to assure the quality of education and care of children in preschool. It is important for the franchise to organize training sessions for their teachers from time-to-time to keep them updated with advanced teaching techniques. Franchisor helps franchisees in the recruiting process of the teachers. Moreover, the franchisors appoint the team to review the processing and functioning of every franchise unit in order to retain and sustain the standards of the brand.


If you looking to opt for the best preschool franchise in India, a minimum investment of Rs 5-10 lakh is needed. The franchise has to invest in property renovation, infrastructure, general equipment, staff recruitment, training, and salary. Moreover, the franchise has to spend on promotion to build the brand awareness.


The minimum land needed to open a preschool is 1,000-1500 sq. ft. It is advisable not to buy or hire the space or building which is located in a very crowded area with a high traffic frequency because parents will not prefer that area. The top 10 preschools in India (Ahmedabad, Mumbai, Pune, Bangalore, Chennai, Hyderabad)are located in the less crowded area and highly preferred by parents in terms of safety from vehicles.

Some Tips to Get Started as a Small Business Franchisee

If you are itching to start a business of your own, franchise is a good place to start. You don’t have a lot of money to start with? No matter. Small business franchises have proven to be great business alternatives for those who find themselves in the middle of a cash crunch or are not willing to put too much at stake for a side business. For them, small business franchises available in USA are a fitting option. It is less risky, as far as money is concerned, safe in that much of the work is already done for you, and rewarding right from go. So, if that interests you, here are some handy tips to get you started as a small business franchisee.

Do Thorough Research

As they say, the devil is in the details. As someone looking to start as a franchisee, you do not have the privilege to get around doing the research. It matters little if you identify potential franchising opportunities through a broker or a franchise magazine if you haven’t done the due diligence. Investigate into the background of a company. In the case of franchising with a small company, the background research makes a world of difference. Learn as much as you can about things like the company, litigations, background history, obligations, investments, mergers, and more. You want to franchise with only companies that have clean records on all counts.

Location Is Always a Priority

Location should never take a backseat in business. It being one of the key business decisions makes it also one of the toughest to arrive at. The chance of success of a business balances entirely on its location. There are franchising companies that guide their franchisees in selecting a site. Whether you have help or not, make sure you gather ample insights about the suitability of a location before going ahead with it.

Stay Focused on the Service

Even if your choices are among the best franchises to buy in the country, you cannot take the service in question off sight. Being a franchise may allow you to have follow a proven business model and have a clear-cut marketing draft at your disposal, but the success or failure of your endeavor rests on your customer-business exchange. To make sure that you build the right kind of relationship with your business, you cannot leave any stone unturned to put together the best customer-centric staff available to you. Not only some management experience helps in this, an undaunted sense of realism and business practicality helps too.

Talk to a Specialist

Last but not the least, talk to specialist and seek their advice on the mechanics of franchise before going forth with it. There are still areas in a franchise contract that may be little known to you. You need to be crystal clear in your understanding of tax rules, franchisee duties, the contract, etc. which can be quite complex to grasp instantaneously for a beginner.

Franchise for Your Entrepreneurial Soul – 12 Lower-Cost Opportunities

If you are like many smart people today, say a stay at home mom, furloughed executive, part-time consultant, or burnt-out whatever, you might be looking for more. Do you want something different, something sane, something fulfilling, or something that actually pays you what you’re worth? If so, you might be interested in opening your own business. It’s easier than you think and it doesn’t always have to cost a ton of money.

You have heard your yoga pals and parents at soccer practice talking about their successful multi-level marketing businesses (think Rodan + Fields, Stella and Dot or Pampered Chef), but that’s not really your style and you really want to own your own business. What else is there? Well, one way to work from home, work flexible hours, have the support of other business experts, but still call your own shots is to buy a franchise.

The best way to start your own business or choose a franchise is to consider your passions, your goals, and your resources. Suppose you have a heart of gold, love caring for others, or you really miss the excitement of small children now that your kids are a little older now. There are definitely some great options out there for you where you can earn money doing something you love. It’s the best of all worlds.

Lots of the top franchises, home-based or not, are very costly to purchase, so let’s focus on those have an entry point cost of $40k or less (some even start at under $100!). Here are twelve franchise opportunities that may be right for you from both an interest and out-of-pocket standpoint.

If travel is what you love and you are always telling friends and families where the best resorts in the Maldives are, how to plan a peerless adventure to Disney, or which hotel group offers the best “points” for your stay, then maybe you should consider a franchise with one of these three travel agency groups:

    1. Travel Leaders is a worldwide company steeped in history, as the original business was founded in 1872. With more than 350 franchises in the U.S. alone, the company offers training, marketing and other support.
    1. While Results! Travel is a part of Travel Leaders, it may be just what you are looking for. If you already have your own agency and want to tap into additional resources, Results! Travel allows you to maintain your agency name.
  1. As a Cruise Planners franchise owner, you have your own home-based, full-service travel agency, with the resources and support of American Express Travel Services.

These three travel agency groups have franchises with startup costs beginning around $1,000 up to $27k.

Health-minded, caring entrepreneurs like you have many angles to consider, even at the lower franchises startup costs. There are franchises serving young and old clientele, and they can be very lucrative. Here are three to consider

    1. Lice Treatment Center franchise owners stand to profit from the billion dollar a year (for treatment, prevention and products) business since there are six to twelve million cases of head lice in the U.S. each year. Lice Treatment Center was co-founded by two entrepreneurial moms (one an award-winning pediatrician) who wanted to provide an all-natural solution to an ugly, but common problem. Not only will you be offering a much-needed service, but your customers will also love you!
    1. As an Amazing Athletes franchisee, you can use your love of fitness to provide educational sports programs, camps and parties to young children. A business making and keeping kids health-aware from an early age will make everyone smile.
  1. If you are one of the sandwich generation or a healthcare professional, utilize your experience via a Hallmark Homecare business. As a franchise owner, you will be providing caregiver searches, recruitment and placement to those who need it most.

Are you a stay at home parent or former teacher who can’t get enough of your own kids, but you’re looking for additional income and want to use your educational background? You have some terrific options! Consider one of these three franchises that offers education or child safety.

    1. Through Ident-A-Kid, a children’s safety products and services company, franchise owners work with private and public schools, providing parents with ID cards for their children (daycare through intermediate grades).
    1. Club Z In-Home Tutoring offers one-on-one tutoring for a variety of subject matters including preparation for SAT and ACT tests. In accordance with the No Child Left Behind Act, Club Z In-Home Tutoring also provides free tutoring in libraries, churches and other public venues.
  1. MindsAhead Academy is a leading after school program that offers both tutoring and enrichment programs. They serve people of all abilities and ages, from preschoolers to adults seeking more education. With the majority of franchises located outside the U.S., MindsAhead is actively seeking franchisees across most states.

Franchises to express your artistic flair are equally available to entrepreneurs. Check out these three opportunities:

    1. Bringing art alive for children and adults is easy through Abrakadoodle ‘s art-education programs for different age groups. Similar to the tutoring services, Abrakadoodle offers classes in schools and community centers, with a focus on art techniques, different styles, as well as art history and artists.
    1. If photography is your thing and making someone’s big day special, you might consider becoming an owner of a Complete Weddings and Events franchise. Providing brides and grooms-to-be with services ranging from photography, video, DJ and photo booths might just be what sends your entrepreneurial heart soaring.
  1. Remember the fun you had (still have?) with Legos? Then throw Lego parties, camps and engineering classes with your own Bricks 4 Kidz franchise. Only founded in 2008, this rapidly-growing business started by a mom in Florida and already has more than 600 franchises worldwide. Why not have fun and make money while you’re at it?

All twelve of the franchise businesses listed above provide a lower cost of entry to you and will allow you to pursue a passion, while feeding your entrepreneurial spirit. Now that your mind is spinning with all the potential you have to offer, from your own home no less, you should choose your passion and get started. You will thank yourself and others will, too!

4 Franchise Marketing Strategies to Bring in Clients During the Slow Season

1. Create a Partnership with Other Non-Competition Businesses

Of the best things you can do during the slow season is find other stores or businesses who are in their fast season. As stated before, different industries and businesses have different slow times of year. If you can find someone with a fast season in your slow and a slow season in your fast, you may have just found your perfect business partner relationship. Talk to the other business owner, pull together a franchise marketing plan for two, and watch your business pick up.

2. Participate in Local Events

There are usually local events year round in most towns. This may come in the form of holiday-specific events like Halloween, Fourth of July, Thanksgiving, and Christmas events or they may come in seasonal, annual events like a cause-specific 5k or baseball league. Find what your city offers and try to participate somehow either as a sponsor or a human/company participant. This is a great way to put franchise marketing smack dab in the middle of your community as a contributing, visible, human member instead of just a brand name.

3. Offer Military Discounts and Run Contests

Everybody looks for businesses who are offering specials. Not only does offering military discounts bring in more customers, but it also looks good on your business as you support your country and your troops. You can design contests with free giveaways around specific events or times of year that are happening. Make sure your franchise marketing for these events is well stated that way people know something is going on.

4. Get More Involved in Social Media

Perhaps you have a social media account or maybe your business has never put stock into social media marketing before. If your business is slow, consider looking into alternative types of franchise marketing that you haven’t taken advantage of yet. With the popularity of social media, there are few better ways to get your name out there than through social media websites like Facebook and Twitter. With the help of social media websites, you will be able to advertise your business on top of managing customer relations with real-time conversation. If you are not sure if you have the time or knowledge of social media marketing, don’t worry, there are tons of companies out there that can help you with that too.

Follow these tips and they are sure-fire ways to reboot your franchise back to business!

Does Your Business Have What It Takes To Become A Franchise?

I have been involved in franchising dozens of businesses, at last count over 60. Some from concept and some where we converted an existing business to the franchised model and I am really happy to deal with either pathway with one really important proviso.

The business owner must have a reasonable understanding on what it takes to run a business successfully – franchised or not.

And unfortunately I have concluded this is easier said than done.

Done well, franchising does help to structure a business so that it has the best chance of success because franchising helps to put some great business practices in place. Systems and money management being at the top of the list. But overall, I have found that in most businesses, there are some aspects about business success which need to be reviewed and without sound business experience, creating a franchise is not likely to succeed.

Understanding how business works is especially important, because you, as franchisor, will often be training less business savvy-franchisees on successful business practice.

The most useful way I have found to think about business success is to look at the stages of business growth because it is through this journey that many learn the value of different business skills needed as they grow.

The 5 Stages of Business Growth

Way back in the early 1980’s, the concept that businesses grow through defined stages was first discussed in an article published in Forbes by Neil C. Churchill and Virginia L. Lewis. This work is still cited to explain the importance of basic business elements to success.

Before I go into the 5 stages, there is one important point to make.

Businesses do not necessarily need to go through each stage. It is possible to speed through stages into whichever is your goal. The way to do this is to understand what is required. This is how the likes of Richard Branson create new businesses everyday – Richard will have all his business ducks in a row before he starts. But even his businesses will need to go through some of these stages on the way to creating an empire.

In a nutshell these are the stages

Stage 1 – Existence

This is generally the start-up stage for any business. With no revenue, the focus of the business owner is obtaining customers and delivering the product or service. Inevitably, the owner is definitely working in the business, often alone filling every role. A major concern is having enough money to cover this start-up phase. The strategy here is simply to stay alive.

Stage 2 – Survival

By now, the business has proven it is workable and can be profitable but it is still simple in structure. There may be a limited number of employees supervised by a sales manager or a general foreman but neither will make any major decisions independently. They carry out the rather well-defined orders of the owner.

Systems development is still minimal. Formal planning is, at best, cash forecasting. The major goal is still survival, and the owner is still the business and working in the business. The main aim is to get a return on investment and making the business profitable.

However if the business is to grow, it is important to begin to understand the need to systemise and understand how business operates.

Some small businesses choose to stay here, hardly making a profit, others choose to move into the Success Stage.

Stage 3 – Success

At this point, the company is stable and profitable and cash is not a problem. Most telling, basic financial, marketing, and production systems are in place to power effective delegation.

Organizationally, the company has grown large enough, in many cases, to have functional managers to take over some duties previously performed by the owner and some planning through operational budgets support this delegation.

There should also be some strategic planning in place and the owner and, to a lesser extent, the company’s managers, should be monitoring this in accordance with goals.

While cash is plentiful, the main concern is to avoid a cash drain in prosperous periods to the detriment of the company’s ability to withstand the inevitable rough times.

Some choose to stay in this phase while others choose to move into a phase of growth.

Stage 4 – Rapid Growth

If the decision is made to grow beyond the Success Stage, then key problems will be how to achieve growth and how to finance it. Growth will return to a phase where cash management becomes critical.

Churchill and Lewis report they found the keys to success here are having a sound understanding of delegation and how to manage risk in cash flow.

As staff numbers grow, systems need to become more refined to ensure delegation is efficient and both operational and strategic planning are crucial to make sure everyone is on the same page.

At this stage, the owner no longer works in the business but does have a strong presence over the way it is run and over things such as stock control.

Churchill and Lewis state:

‘This is a pivotal period in a company’s life. If the owner rises to the challenges of a growing company, both financially and managerially, it can become a big business. If not, it can usually be sold-at a profit-provided the owner recognizes his or her limitations soon enough’

Stage 5 – Maturity

The company has now arrived. It has the advantages of size, financial resources, and managerial talent. If it can preserve its entrepreneurial spirit, it will be a formidable force in the market.

If not, it may enter a sixth stage of sorts: ossification and death.

Franchises often do it better

Yes, even in the 1980’s when the Churchill and Lewis first published their article, it was acknowledged that franchised businesses moved through the stages to Success and Rapid Growth better than those not franchised.


Because franchises often have the following advantages:

First of all, they have, in most cases, a franchisor who really understands, through experience, the essentials of business, making sure clear structures are in place from the beginning to move through Existence and Survival fast.

At the very least they will have:

  • A marketing plan developed from extensive research
  • Promotion and other start-up support such as brand identification
  • Sophisticated information and control systems so the whole franchise can be monitored
  • Operating procedures that are standardized and very well developed so delegation is consistent and efficient

I would add that, if the franchisor has really done the homework, there will also be:

  • Strong leadership for the group and an understanding of managing teams of equal partners
  • Good strategic and operational planning which has input from all franchise partners
  • And a very clear understanding of money management in the franchise group, making sure that all levels of the franchise can be profitable

I have to say, not many business I see have all these business aspects in place when they start to think about franchising. And the franchise process will help to put some in place. Things such as systems will be built and it will be essential to have a sound understanding of money management as the franchise structure is developed. If you are still working in the business though, putting in 60 or 80 hours a week, I think you will find the extra work and emotional energy to do the conversion can be more than a little overwhelming.

The Pillars for Successful Business Growth

So what’s the answer?

It’s really quite simple…

In discussing the five stages of business growth, Lewis and Churchill identified some skills needed and show that these skills are what are built up through the business growth process.

  • Money management
  • Systems development
  • Delegation, leadership and people management which results in leveraging you out of the day to day of the business
  • Strategic and operational planning

In my mind, today, there is at least one other skill to be added.

  • Marketing and your brand

The thing is, I know very few of us, if any, have the individual skill to deal with every business ability to a satisfactory level, so creating a team is an essential component as soon as it is possible. The key is to understand each area and to know who to put into your team to move you and your business forward.

So here is some detail.

Marketing and Your Brand

Having a good understanding of your target market, what is wanted of you and what your brand should look and feel like is essential from the earliest days of business.

If you do not understand how important this is, you need to think about getting help from the beginning.

Fundamental today is knowing that people respond to the power of Why. If you do not know of Simon Sinek’s amazing Ted Talk on this then visit Start With Why and listen to what he has to say.

Once your brand is sorted, you need to think about how to get your message out into the very different market place of today. Central to this is your internet presence. Businesses without will generally not have the ability to grow beyond their local area if they even manage to reach that level.

The foundation of marketing today is the ability to communicate to your people in today’s vernacular and the bitter truth is that’s the killer for 80% of businesses.

Money Availability and Its Management

Managing business through the various growth stages from inception to maturity needs a good understanding of money. How to manage cash flow, what level of risk is good (some is inevitable), expense management and the need to spend to get growth.

The other requirement is the need for capital to fund different growth stages. Existence, Survival and Rapid Growth all need capital in one form or another and not having the cash can seriously hinder the process.


Systems are the foundation of a growing business. In the early stages, not so much but moving beyond Survival requires the ability to delegate for which systems are essential.

systems, no growth. It’ as simple as that!

Delegation and Leadership

Delegation needs more than just good systems. The biggest problem faced by many entrepreneurs is letting go. Ego and thinking no one can do it as well as you is a trap.

In today’s business environment, delegation needs to be done in accordance with the three Laws of Type I management – motivating people through their own intrinsic wish to do their best.

Outlined by Daniel Pink in his book Drive: The Surprising Truth About What Motivates Us, Pink looks at how the best organisations motivate today in a way that gives their people the drive to take the organisation far.

First is Autonomy. Select people who love the job they will be responsible for and then give them the autonomy or ability to do it their way with as few essential boundaries as are necessary.

Second is Mastery. Select people with an open mind, who do not see their abilities as finite but rather know they will grow with practice and pain and who love a challenge. Put them into a job where they will always be looking to do things better but not one which will overwhelm. They will then go into the flow and give back to the organisation many fold.

Third is Purpose. Human beings seek purpose, a cause greater and more enduring than themselves. Simon Sinek and his ‘Start With Why’ YouTube video will help to see this point.

If you can combine profit maximisation with purpose maximisation then this will take you far. As Simon Sinek shows, think of Apple as an example.

And finally, remember, leadership requires humility. Yes you need the vision. But the ability to give clear directions at the appropriate level, listen to your troupes, change direction when needed, and really understand what team work is all about is key.

Again, Simon Sinek puts it so well in his latest book ‘Leaders Eat Last’. Simon’s central tenet comes from the US Marines where leaders always stand at the back of the line when it comes time to be fed. If there is no food left, it is their bad luck and that is when they rely on their troupes to provide from their share. Would your troupes willingly feed you?

Strategic And Operational Planning and Keeping an Eye on Those All-Important KPI’s

Finally, this is your job. Especially as the business becomes more sophisticated and grows larger.

Making sure you have an eye on the strategic direction of the business and know where it is going. Every leader has a clear picture of this and can give this picture to the team.

In Conclusion

Yes, at the beginning every business owner is in the business doing every task. But as you grow remember, the more you can put in systems and delegate and have some sort of business direction in place, the faster you will achieve the goals you are looking for.

Goals are great. Planning how those goals are going to be achieved is better. Keeping an eye on how the organisation is travelling against those goals is best.

The more successful your existing business or even a past business, the more likely you have what it takes to create a successful franchise group.

Can A Mobile Oil Change Franchise System Survive In The Future?

Many years ago in my career I had founded and run a series of automotive service franchising companies. I started with mobile car washing, truck washing, and mobile oil change services. Business was good, as we are a nation of cars. Today, we still are, cars, cars, cars, everywhere; Gasoline Cars, Electric Cars, and soon Flying Cars and Hydrogen Powered Vehicles too. Not long ago, I was asked by an entrepreneur if I thought that a mobile oil change franchising company was still a viable company to start in the present period? I put a little thought into this and considered all the future challenges and opportunities. Let’s talk shall we?

Okay so, is this a feasible business model today and into the near future (five to ten years)? Yes, I believe so, mobile auto-services tend to do well, and there are many who are looking to start a small business with the new Trump Administration. Reciprocating engines are not going away, and even EVs need battery conditioning services, lubrication for wheels, etc. Hydrogen cars also have moving parts, air-filters, heat shields, etc. Tires will still need car, balancing, and rotating.

What sort of service vehicle is needed for the franchisees doing the work and servicing the vehicles? Should one use a truck, trailer, or van? Well, vans tend to do well with mobile oil-change, and the fleet business is the best of all, and sometimes it means a trailer is needed for extra storage tanks for new oil and used oil, and parts; belts, windshield wipers, oil filters, air cleaners, etc. Working in low-hanging parking structures can be a tough thing to worry about, so sometimes trucks are not the best option, and some vans are too tall, for instance the Sprinter Van, which is roomy but too tall for parking structures.

One great benefit today that we didn’t have back in the nineties is easy use mobile-pay and easy internet ordering efficiencies, which makes it possible to stay efficient even doing one’s and two’s for individual cars. Of course, in the future Self-driving cars may drive themselves to get an oil change, or they can drive to the franchisee in the middle of the night for a discount, and the service vehicle can make that work perhaps by renting an auto parking lot at night. I think there are lots of good things about this industry looking forward. Please consider all this and think on it.

Benefits of Choosing a Franchise for a Travel Agency

When it comes to travel agencies, you have a few options available to you. If you love travel and have always dreamed of a travel agency franchise being the right choice for you, then you may want to know the benefits so that you can identify the right options for you to ensure you achieve success and enjoy a successful business operation moving forward.

The first benefit to choosing a franchise for a travel agency is that they already have all the essential technology in place. Think about it, when you want to start your own travel business, you are going to need a brand name, you will need to have software where you can manage your bookings, your deals and keep it updated and so much more. This software can be expensive if you have to have it custom developed for your unique needs. When it comes to buying a travel agency franchise, the technology is already there, all you have to do is install it onto your computer systems and start using it without delay.

Another benefit to this option is the marketing that you get to help you. With a franchise, the holding company will promote your business on your behalf, which means the brand is already visible the day you start your business. As you can imagine, you can’t get any better than that. You open your website for the first time and your company is known throughout your area. When it comes to this investment, you are paying for a trusted brand which is highly visible, reducing the amount of marketing that you need to achieve in order for clients to find your business and take advantage of your deals.

Buying a franchise for a travel agency comes with a wealth of support from the franchiser, another major benefit. When you are investing in a new business, having a back up support plan is something that you will cherish and appreciate, especially in the first year or more. As you become accustomed to how the software works and what is expected of you as a franchisee, the more confident you will become. But that initial support is something that you can rely on each and every day.

Of course, you don’t get any better than investing in a business that already comes with a known name. When you start your own business, you have to pay close attention to your branding, choosing a catchy name, having your logo designed and ensuring that people get to see it daily, so that they remember it to use when they want a service you provide. With a franchise for a travel agency, the name is already there, which means people already know the name, a major benefit, which can save you valuable time, energy and money in the long run.

The final benefit of a franchise for a travel agency is that you have a wider range of providers to work with. Hotels, resorts, airlines, car hire companies and tour companies will already know your company’s name. What this does is you already have the reputation with these companies, making it easier to work with them and secure the best deals to share with your clients now and moving forward.

Remember, even when looking at investing in a franchise, you want to do some research to ensure that you are making the best investment choice for you that will offer you a good return on your investment. Ensure you are completely comfortable with what is offered, what is expected of you as the franchisee and what the franchisor will do for you to ensure your success.